Liv Appleton

Technology Content Marketing Executive Liv joined the Elite Group team in 2021, as our technology copywriter, before progressing to her current role as our Content Marketing Executive in 2022. Liv has a strong background in the field of technology and leverages deep industry knowledge across a range of topics to create informative, insightful, and educational content to guide businesses towards effective technology adoption. Liv is committed to bringing up to date information on the latest technology, reporting on industry trends and providing advice to empower customers to make the most of everything their technology solutions have to offer.

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Business Insights

5 Key Business Technology Priorities for 2024

We’re going to explore the top 10 key technology priorities that should be at the top of every business’s list to securely progress and grow in 20...

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Unified Communications

5 Ways AI is Transforming CCaaS 

Artificial intelligence (AI) is rapidly transforming the way we work and interact with technology across virtually all industries. ...

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Unified Communications

The UK PSTN Switch Off – Your Questions Answered

The PSTN (Public Switched Telephone Network) switch-off is set to be one of the biggest moves in the UK phone network in decades, with people and busi...

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Telephony

Can Unified Communications Future-Proof Your Business?

As technology continues to evolve, businesses everywhere are keen to onboard new systems and new ways of working to ensure they can keep up with the f...

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Telephony

What is Unified Communications? (UC)

Businesses with multiple locations - both nationally and internationally - can struggle to maintain effective communications across employees, departm...

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Connectivity & Networking

Opportunity Calls: 5 Key Benefits of the PSTN Switch Off

How Can Your Business Benefit From the PSTN Switch Off? The PSTN (Public Switched Telephone Network) is the system of analogue lines that has been pow...