Liv Appleton

Technology Content Marketing Executive Liv joined the Elite Group team in 2021, as our technology copywriter, before progressing to her current role as our Content Marketing Executive in 2022. Liv has a strong background in the field of technology and leverages deep industry knowledge across a range of topics to create informative, insightful, and educational content to guide businesses towards effective technology adoption. Liv is committed to bringing up to date information on the latest technology, reporting on industry trends and providing advice to empower customers to make the most of everything their technology solutions have to offer.

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Business Insights

How to Use Technology to Provide Unforgettable Customer Experiences

Leveraging digital technology can support many facets of your customers’ experience; from in-depth insights that help you to gain better understandi...

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Cloud & IT

Cyber Security: Safeguarding Your Business in a Digital Battleground

Bolstering your knowledge of cyber security threats is incredibly important, but also taking steps to proactively audit your current operations to ide...

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Elite News

Paying it Back | Our Commitment to Making a Difference

Whether it’s hosting a coffee morning with homemade cakes or taking on a charity skydive, both as a business and individually, we are committed to s...

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Business Insights

5 Ways Legacy Technology Costs Your Business Money

Investing in new technology for your business, understandably, seems like a costly venture, which is why many businesses choose to use their legacy te...

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Cloud & IT

How Can Cloud Technology Improve ESG?

Environmental, Social and Governance (ESG) strategies and initiatives are becoming a key factor for customers when choosing a business to purchase fro...

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Business Insights

Embracing the Future | Top Opportunities and Challenges For AI in Business

Artificial intelligence is a hot topic at the moment. From the widespread adoption of solutions, such as ChatGPT to its integration within technology ...