The Big Goal - Elite Group Becomes Founding Member

Update (November 2025): Since becoming a founding member of The Big Goal, the Elite Group FC team proudly represented England at the FIFCO World Corporate Champions Cup in Morocco, in partnership with The Big Goal. It was an incredible experience, and we’re thrilled to share highlights from our journey. Read about it here.

What is The Big Goal?

At Elite Group, we believe in the power of collective action. That is why we are proud to be part of The Big Goal, an initiative that brings ICT businesses together to make a real difference in the fight against youth homelessness.

The Big Goal is a national campaign led by the Street Soccer Foundation. It brings together UK companies to sponsor places on the Foundation’s Street Soccer Academy for young people at risk of homelessness, unemployment or being out of education. Football provides a fun and unifying way for businesses to work together, but the real focus is giving young people the skills, confidence and support they need to change their lives.

Why Elite Group is getting involved

This is more than football. By joining The Big Goal, Elite Group is:

• Partnering with other ICT companies to create lasting change for young people at risk of homelessness.

• Using our network and influence to amplify the impact of the initiative.

• Taking part in 5-a-side football tournament, which fosters teamwork and strengthens bonds across the sector, while raising awareness for a critical social cause.

• Read more about our ESG initiatives here.

How The Big Goal works

Membership and sponsorship: Companies join The Big Goal and choose a membership level, such as GOLD, which determines how many academy places they sponsor.

Supporting young people: The sponsored young people attend a 12-week academy programme that combines football coaching, resilience training, employability workshops, and access to local support services.

Football tournament: Members enter the national 5-a-side football tournament, a highlight of the campaign that brings businesses together and raises the profile of the initiative.

Creating impact: Every academy place and every match played helps to improve the lives of young people, contributing to the campaign’s goal of eradicating youth homelessness.

What This Means for Our Community

By joining The Big Goal, Elite Group is helping to create a movement that brings ICT businesses together, and hopefully in the future other industries, around a shared purpose. Along with demonstrating that business can be a force for social good, it also shows how teamwork, fun and social responsibility can go hand in hand.

Our CEO, Adam Turton said: “We are so proud to support The Big Goal, the importance of collaboration across the ICT sector, and the impact on young people. Our purpose is to have a lasting positive impact – not just on the lives of our people and customers but also on the environment and the communities within which we work and live. We can’t wait to see how being an industry united can make a huge change to our employees and the academy cohorts!”

Learn More

Want to see The Big Goal and Street Soccer in action? Check out their YouTube channel to watch the impact of the programme and the national 5-a-side tournament or visit the Street Soccer Foundation website and The Big Goal Website.

For all media enquiries, please contact Elite Group’s Brand Manager, Danielle Cain via danielle.cain@newtechgroup.co.uk