Zoom vs Teams

Why Choosing Between Them Isn’t Always the Answer

With over 1 million companies worldwide and 93% of Fortune 500 companies relying on Microsoft Teams for communications, according to recent data, there’s no denying that the tool holds a significant market share. However, Zoom CCaaS has quickly established itself as an intuitive, reliable, AI-forward platform that offers plenty of advantages to be admired.

But while they’re often seen as competitors, savvy businesses are using both enterprise-grade tools together to improve internal and external communication, while embracing cloud storage, collaboration features and third-party tools as much as possible.

If your business is already well familiar with Microsoft Teams, but you’re interested in exploring other tools for your communication needs, there’s no need to replace it – onboarding Zoom CCaaS alongside Teams could be the perfect combination.

At Elite Group, we’re approved vendors of both Microsoft and Zoom solutions for business, holding partnerships with both technology entities, making us your ideal choice to optimise your communications and utilise both products to their fullest. Speak to an Elite Group expert today, or keep reading to learn more.

Microsoft Teams vs Zoom: Feature Comparison

Zoom and Teams are often used together in modern digital workplaces. This comparison highlights complementary strengths, not just differences.

Where Zoom Contact Centre Excels

Zoom first garnered international attention during the COVID-19 pandemic, offering an easy-to-use video-first platform with fantastic video quality that families and friends could use to remain in contact when we were all quarantined. But it’s far more than just a high-quality video conferencing app; Since then, the company has broadened its horizons to offer various Zoom platforms and tools businesses can use to improve their communication efforts, and it is particularly strong for customer-facing teams. 

On top of this, Zoom CCaaS works particularly well when integrated with Microsoft Teams, meaning companies needn’t choose between one or the other.

• Video-First Approach for Virtual Meetings and Omnichannel Support
• Native AI Capabilities
• End-to-End Collaboration Tools and UCaaS Integration
• Intelligent Routing and Personalisation
• Robust Analytics and Reporting
• Ease of Use and Deployment
• Scalability and Flexibility

Benefits of Microsoft Teams

Microsoft Teams is the global go-to platform for internal collaboration, and it works well with external tools like Zoom, creating a powerful hybrid experience for teams that don’t want to compromise.

• Centralised Communication Hub
• Seamless Microsoft 365 Integration
• Real-time Collaboration and File Sharing
• Comprehensive Meeting Features
• Channels for Organised Communication
• Advanced Security and Compliance
• Mobile and Cross-Platform Support

Why Zoom and Microsoft Teams Work Better Together

While Microsoft Teams presents a familiar and universally recognised communications platform, including the free version with basic features, the tools and advantages presented by Zoom CCaaS make combining Microsoft Teams and Zoom an easy choice for businesses wanting to enjoy the best of both worlds.

Zoom Phone

The flexibility of the Zoom Phone application means it can easily be integrated alongside Microsoft Teams Phone by opening the app within the Teams platform or via Direct Routing, which allows users to use their existing phone numbers and call plans within Microsoft Teams.

Zoom Rooms

While Microsoft Teams Rooms (MTR) works well within the Microsoft 365 ecosystem, Zoom Rooms is the preferred choice for teams that wish to enjoy seamless, large-scale group chats and breakout room functionality, with a user-friendly interface.

Zoom Contact Centre

Teams is recognised as an excellent communications platform. But compared to Zoom CCaaS, which is a purpose-built contact centre solution, it could be seen as lacking in the customer interaction department. Enterprises can leverage Zoom’s omnichannel approach within Teams quickly and easily.

AI and Automation 

You can use Zoom’s cutting-edge AI Companion tool within Teams meetings to create comprehensive meeting summaries without taking minutes and spending hours writing them up later, automating what was once a time-consuming and taxing process.

Internal collaboration	✅ Best fit	✅ Works with
External calls (voice)	⚠️ Limited without add-ons	✅ Zoom Phone integrates
Webinars/events	⚠️ Can be complex	✅ Zoom Webinars/Events is purpose-built
Meeting rooms	✅ Teams Rooms	✅ Zoom Rooms (cross-platform)
Contact centre	❌ Not available	✅ Zoom Contact Centre

Practical Use Cases Combining Teams and Zoom

Using Zoom and Teams together presents several advantages across major departments within businesses:

IT Teams

• Easier Management – Centralised communication reduces confusion.
• Reduced App Toggling – Fewer app switches mean improved productivity.
• Reliability – If one platform experiences issues, customers can still be served via the other.
• Security – Benefit from the combined robustness of both platforms’ security tools.

Sales Teams

• Greater Knowledge Base – Easily bring external experts into sales calls to increase chances of conversion.
• Better Demos – Seamlessly switch from a voice call to a video call to demonstrate products visually to customers.
• Colleague Collaboration – Utilise Zoom AI Companion to create meeting summaries that can be widely shared via Teams.

Marketing Teams

• Customer Insights – Utilise data from your CRM platform that’s linked to Zoom CCaaS, and share this information across Teams. 
• Consistent Messaging – Whether working on Teams or Zoom CCaaS, agents can quickly share thoughts and ideas to ensure messaging to the customer remains consistent.
• Improvement Opportunities – Zoom AI Companion can analyse customer conversations with agents to provide areas of improvement.

Support Teams

• Quicker Problem Solving – Issues can be shared with the relevant department or person quickly via internal messaging, email or screen sharing.
• Reduced Customer Effort – Relevant customer information is easily accessible via Teams or Zoom, and communication formats can be changed without the need to end the original call.
• Agent Support – Colleagues can enjoy instant support via messaging on Zoom or Teams, even during customer calls.
• Improved Training – Coaching and agent reviews can be improved thanks to automatically generated call summaries via the AI Companion.

Explore Zoom Integrations with Microsoft Teams by Partnering with Elite Group

Elite Group is a Zoom Partner and a trusted Microsoft solutions provider. Our experts help you integrate Zoom’s cutting-edge features into your Microsoft Teams environment, giving you the best of both platforms, without the complexity.

With Elite Group, you can benefit from:

• Dedicated account management
• Seamless onboarding
• Access to a team of experts
• Rapid remote support
• Bespoke, cost-effective packages

To find out more about onboarding Zoom CCaaS into your Microsoft Teams workflow, or for more information comparing Microsoft Teams’ key features to Zoom CCaaS, speak to an Elite Group expert today.