Executive Team

Our executive team is the driving force behind the Elite vision, powering the strategic direction of the company and maintaining a competitive edge in a fast-moving industry. With their knowledge, dedication and industry experience, our executive team are perfectly positioned to continue leading Elite Group to future success and industry excellence.

Matt Newing founded Elite Group

Matt Newing, Founder

With an entrepreneurial spirit and a proclivity for all things business, Matt has an excellent track record for building national and international companies in line with his growth and acquisition strategy. Founding his first business, when he was just 23 years old, Matt has continued to go from strength to strength, developing a diverse portfolio of companies and investments, especially in the IT and telecoms industry.

Since then, he has gone from strength to strength, evaluating and procuring businesses that he can add value to and grow. His enthusiasm for retaining skilled staff has built Elite Group into one of the UK’s major enterprises and one that people want to work for.

Matt is an ambassador for the Prince’s Trust, an advocate for growth and a supporter for the progression of young people. He believes in giving back and supporting local communities and has ensured that charity forms an integral part of the Elite Group culture. Matt was one of the founding members of the Manx Educational Foundation based on the Isle of Man. The foundation is currently involved in a project to build seven schools in Ethiopia, which will educate more than 2,000 children a year and give them access to clean water and toilet facilities.
Director Rob Sims

Rob Sims, Group CEO

Rob is passionate about motivating and leading high-performing teams, focusing on teamwork and encouraging the very best from all employees.

Key Responsibilities
Overall Group strategy and its successful execution

Rob has held several senior positions both Internationally and throughout the UK, operating across the ICT industry within Carrier and Direct businesses.

Skills & Experience
A focused, determined and successful business professional with a proven track record for constantly exceeding business targets and accelerating transformation and growth.

  • A natural leader with strong management and team building skills, Rob can operate at all levels of the business to inform, motivate and drive progress.
  • Business transformation and change management
  • Organic growth via direct and indirect channels
  • Channel creation and development
  • Acquisition, migration and business integration
  • Business process improvements through technology
  • Strategy and thought leadership
  • Holistic marketing, product/ proposition management
Alex is the commercial director for Elite Telecom, dedicated to the company

Alex Cliffe, Chief Operating Officer

Alex is integral in creating a supportive, nurturing and inclusive culture for staff, enabling them to work in a productive, customer-centric fashion so our customers always receive the best support and solutions.

Key Responsibilities
Overseeing and implementing the company’s M&A strategy together with managing the HR and Legal & Compliance divisions.

Alex has held senior roles in all key departments within Elite during her 20-year career – including operations, customer support, billing, HR and M&A.

Skills & Experience
A skilful acquisition specialist, Alex ensures all business acquisitions are carefully considered and evaluated against the company’s strategic objectives, whilst supporting the introductions of new technologies, skills and expertise into Group.

  • Identifying suitable targets for consideration
  • Promoting M&A activity in the market
  • Engaging with advisors
  • Managing key deal stakeholders
  • Overseeing the due diligence process and conducting legal
  • Commercial and people due diligence analysis
  • Deal negotiation through to completion
Adam is responsible for Elite’s sales strategy, has experience in driving forward other successful business start-ups, with a proven track record of business development and growth.

Adam Turton, Chief Revenue Officer

Adam has a real passion for leading and growing businesses. In a world where products and services are becoming increasingly commoditised, delivering a truly great customer experience is a key strategy for Elite Group to win the loyalty of today’s demanding customers.

Key Responsibilities
Organic growth strategy and execution incorporating sales, marketing and customer experience.

Having led a number of key areas within the business including both technology and Communications solutions, Adam is an experienced leader and strong people motivator. Before making the transition into the business world, Adam worked in professional sport as a coach, mentor and sports psychologist- experience which has underpinned his people skills and communication.

Skills & Experience
With a proven track record for motivating and leading high-performance teams, Adam is an active investor across a range of sectors, particularly within technology, media and telecommunications, including various public and privately-owned businesses.

  • Inspirational leader & motivator
  • Organic sales creations
  • Solution and complex sales
  • Customer excellence strategy
  • Strategy and thought leadership
  • Marketing communications and lead generation
Matt is passionate about providing the highest levels of service via a combination of a highly skilled team and effective business systems.

Matt Kingsley-Williams, Operations Director

Matt is passionate about providing the highest levels of service via a combination of a highly skilled team and effective business systems. This approach ensures customers always have the right answers, in the right way, at the right time.

Key Responsibilities
Strategic planning and execution of business-wide operational activities, delivering industry-leading response times and resolutions.

With 20 years’ experience in the technology solutions and MSP industry, Matt has a wealth of expertise and knowledge. Graduating from Liverpool University and going on to take his MBA whilst in industry, Matt has the practical experience underpinned by academic theory to develop and operate a world-class technical operations and service delivery team.

Skills & Experience
Matt takes a holistic view of service delivery and understands how all areas of a business need to contribute to exceptional customer experience.

  • Quality of service delivery
  • Implementation and deployment of ISO9001 and ISO27001
  • Service driven with quality at the heart of all activity
  • Effective collaboration across teams and joined-up systems and thinking


Emma Blackburn - Group Finance Director

Emma Blackburn, Group Finance Director

Emma’s inclusive and highly commercial approach to finance ensures the whole business is fully aware and engaged with the plan and the benefits a fully active finance function brings.

Key Responsibilities
Developing and leading our high-performing finance teams, driving and delivering management information and ensuring the whole business is ‘finance’ aware’.

Emma is a ‘top 4 trained’ qualified Chartered Accountant with 20 years’ commercial experience.  After completing training, Emma spent 5 years at Accenture leading the financials on Government systems and implementing contracts across Europe, South Africa and Latin America before embarking on her career in the Telecoms industry both in PLC and smaller businesses.

Skills & Experience
Emma started her telecoms career at Openreach then moved into BT

  • Cost transformation
  • Supplier negotiation
  • Network investment
  • Industry financial relations
  • Funding partner relations
  • Team leadership and development
Greg Voller Technology Director

Greg Voller, Technology Director

Greg’s forensic approach to detail ensures the alignment and continuity of processes creates the most optimised business platform possible.

Key Responsibilities
Spearheading the Digital Transformation of the Group’s Business Systems, streamlining processes and paving the way for the company’s ambitious expansion plans.

Greg started in the IT and Communications industry over 20 years ago. He has successfully managed teams ranging from 1st Line Service Desks to Field engineers through to Technology departments.

Skills & Experience
Technical ability in all fields of Technology and Unified Communications gained through hands-on experience, pre-sales consulting and project delivery.

  • Business system rationalisation and modernisation
  • Implementation and management of ISO27001 and ISO22301 standards
  • IT & Infrastructure System optimisation
  • Business Analysis. Process troubleshooting
  • Technical Due Diligence and System integrations
Pete Jury Commercial Director

Peter Jury, Commercial Director

Peter’s extensive industry and business knowledge gained from Carrier and Partner businesses ensures his team are consistently driving the highest achievements across all commercial aspects of the business.

Key Responsibilities
Delivering a commercial strategy that delivers the right products, services and solutions from the best suppliers.

Peter has 20 years of IT and Telecommunications experience spanning marketing, operations and services, sales and pre-sales, e-commerce, complex project and programme management, product delivery and product management.

Skills & Experience

  • Product management and development
  • Commercial and proposition management
  • Group procurement function.
  • Supplier relationships,
  • Product & proposition enhancement
  • Margin enhancement and GP management