General Traffic Case Study

Automotive | Communications

General Traffic Case Study Overview

General Traffic are one of the UK’s leading distributors of car parts, tyres, exhausts and accessories, who have been providing high quality automotive products for over 30 years. Their team of over 450 staff operate across more than 20 offices around the UK. Providing an excellent service for their customers is a key component of General Traffic’s strategy and they work hard to ensure that every customer receives outstanding support and a service they can rely upon. It is this dedication to providing an excellent service that has played a key role in their success.

General Traffic were struggling with slow responses to support requests, poor communication and an inadequate service with their communications provider. Elite Group worked with general Traffic to leverage a powerful Mitel communications solution and develop a trusted relationship by providing a reliable service.



General Traffic Case Study Highlights


Future-proof Solution

Migrated Mitel estate with a customised plan, newer technologies and applications that improved efficiency.


Quick Support

Ensured quick responses to request for new services and support enquiries, so General Traffic were confident that they will receive answers to their queries in a timely manner.


Outstanding Service

General Traffic highlighted that our service far outweighed the services provided by other suppliers they had previously engaged with.


Knowledgable Team

Our knowledge on Mitel and their solutions is superior to other companies, General Traffic had riled upon in the past.

"Elite have provided us with outstanding support for the last 12 months. We have used other companies in the past and Elite are far better than others we have used. Their Mitel knowledge is superior to other companies we have relied on previously. Elite are always competitive when looking at new projects, which also helps."

Saajid Umarji | IT Manager | General Traffic Ltd