Why Choosing The Right Phone System Is Critical For New Businesses

Even though email, instant messaging, chat and social media have given businesses more ways than ever to interact with customers, voice communication is still integral to business success. That’s why, if you’re setting up a new company, it’s imperative you choose the right phone system.

Many customers prefer voice communication if they’re looking to resolve an issue quickly or when they’re making a high-value purchase. This is because voice communication is faster and more personal. In general, humans speak around 125-175 words per minute; whereas the average typist typically writes about 38-40 words per minute. On top of this, factor in slower response times, the loss of non-verbal communication and the fact the person is not talking to “a real person”, and it’s clear why some customers still prefer to just call.

But when it comes to choosing the best phone system for your business, there are a couple of things you need to know. Firstly, there are three primary types of business phone systems available. Secondly, there is no “best” phone system. Instead, the phone system that suits you best will depend on your business’s size, objectives, predicted growth, industry and target market.

In this article, we’re going to outline the different types of business phone systems available, so you can work out which is best for your business.

Choose The Right Business Phone System


Cloud Phone Systems

Cloud computing has made it possible for companies to access and use state-of-the-art telephony solutions without having to purchase a physical system outright.

Providing the full functionalities of a traditional on-site PBX, a cloud phone system (also known as a hosted or VOIP phone system) is ideal for companies looking to get a modern telephony solution without the upfront costs associated with a physical system.

Additionally, your provider will be responsible for handling call routing (or switching) and for maintaining your hardware and software. This means that you can relax in the knowledge that your system is being properly looked after and allow your IT team to focus on priority projects.

Because of their great functionality and the fact that the solution requires minimum investment and maintenance, cloud phone systems are great for SMEs and start-ups looking to invest in an enterprise-grade telephony solution, as well as larger companies looking to implement a more flexible, modern telephony system. Cloud phone systems are also inherently scalable – lines can be added or subtracted instantaneously – meaning they will grow and adapt to your businesses ongoing needs.


Onsite Phone Systems

Also known as a Private Branch Exchange (PBX), an onsite telephone system can be thought of as the traditional business telephony solution.

PBXs gained popularity due to their being far cheaper than the original process – connecting an external line to every telephone within an organisation. Since a PBX connects telephones within the organisation without routing via the Public Switched Telephone Network (PSTN), onsite phone systems make internal calls free.

When a business chooses an onsite phone system, they opt to maintain hardware on their premises. This gives them complete control over their phone system, which can be crucial for businesses that need to retain control of their data – especially if they deal with highly-sensitive information.

A good onsite telephony system will provide a wide range of great features. This includes call logs, call forwarding, call holding, call transfer, anonymous call rejection, call ID block, hot desking, call waiting, voicemail, speed dialling and many more.


Hybrid Phone Systems

As you may have guessed from the name, hybrid phone systems aim to give business the best of cloud and onsite phone systems. This means those organisations which choose them benefit from complete control as well as access to features only cloud solutions can deliver.

Hybrid phone systems work by allowing connections to be made either through the PSTN, a mobile interface or over the internet. For businesses, being able to choose between these options increases business flexibility and resilience. And, because hybrid solutions are compatible with most leading PBX brands, businesses which choose one can carry on using their existing infrastructure and hardware.

A popular use for hybrid phone systems is as a bridge to a cloud solution. Because calls routed over the internet are cheaper than those made over the PSTN, a hybrid solution will prioritise connecting calls over the internet. This saves a business money and paves the way for the business to move to a fully hosted system as and when they require.

Elite Group is the leading unified communications provider.  We have assisted businesses of all sizes implement the hosted, hybrid and onsite telephone systems, which have help their businesses operate more efficiently and cut costs.