Elite Group Announces New Partnership with Content Guru

23rd October 2020

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Elite Group, a leading provider of best-in-class, future-proof enterprise communications and IT services has announced a new partnership with Cloud contact centre and customer experience technology experts, Content Guru.


Elite Group, a leading provider of best-in-class, future-proof enterprise communications and IT services has announced a new partnership with Cloud contact centre and customer experience technology experts, Content Guru.

The new partnership sees Elite Group add Content Guru’s storm® omnichannel cloud customer engagement solution to its portfolio of communications technologies. storm is already used by hundreds of organisations in both the public and private sectors. Enterprise and government customers span segments ranging from Travel to Healthcareenhancing customer experience across all forms of communication. storm’s cloud design allows these end-user organisations to cope with, and even leverage, unforeseen operational challenges, through near-limitless capacity and intelligent automation 

Peter Jury, Commercial Director at Elite Group, is looking forward to what this new partnership will offer customers: “At Elite Group, we offer an evolutionary approach to product development and ensure that our customers have the ability to evolve and refresh their communications and IT processes so they are always fit for purposestorm is an attractive solution for us, with its rich integration capabilities, industry-leading AI, and agile project management. We offer a portfolio of superior UC, Cloud and IT solutions, and are confident that our new partnership with Content Guru will further propel us to the forefront of our market.” 

Martin Taylor, Deputy CEO at Content Guru commented: “We are very excited to see where our new partnership with Elite Group will take us. Elite Group has a reputation for building longstanding collaborative relationships with its customers, which complements Content Guru’s company values perfectly. 

“Like Elite Group, we pride ourselves on offering cutting-edge solutions with a friendly, human face. Our determination to stay at the front means we have continued to invest heavily in innovation throughout the Coronavirus crisis. This has meant accelerated development around compliant WFH, including PCI payments and performance monitoring from home, plus on-demand mobile video to cut down on face-to-face contact and keep people safe. Most recently, Storm has integrated with Microsoft Teams, to provide organisations with effective Unified Communications (UC) for the contact centre and back office. 

“As well as offering a quick and easy way to implement efficient distributed working for employees, storm has enabled organisations to cope with increased demand due to the pandemic, including the NHS 111 service, which scaled to handle several hundred per cent of BC (before COVID) call volumes. We are thrilled to be working with Elite Group to offer our technology to an even broader range of organisations, and look forward to a long and fruitful partnership.” 


About Content Guru 

One of the world’s largest suppliers of cloud contact centre infrastructureContent Guru’s award-winning Customer Engagement and Experience solutions are used by hundreds of organisations across the globe. 

Content Guru’s cloud-native omnichannel solution, storm®, offers virtually limitless scalability, unmatched integration capabilities and industry-leading AI. Content Guru ensures contact centres and customer engagement hubs meet the needs of every customer, seamlessly. storm is used by public and private sector organisations across Europe, the US and Asia-Pac, in sectors ranging from finance and healthcare through to government and utilities.  Customers relying on storm for mission-critical services include Rakuten, Sodexo, Chubb, AXA, Serco and NHS 111. 


About Elite Group 

Elite Group has continually evolved to meet the changing needs of customers and their businesses. With a product set that has evolved and is delivered with a dedication to quality, value for money and excellent customer service. 

Whilst some traditional communications companies advocate outdated silos and deliver communication, connectivity, IT and networking in isolation, Elite reviews customer needs for today and tomorrow to deliver a truly integrated proposition. Ultimately, unifying business communications and delivering future proof solutions.  

In a world of constant technological change, it is vital that businesses are able to adapt. The evolutionary approach Elite Group takes ensures organisations can evolve and upgrade Technology and Communications processes – so the solution always drives the business, and never holds it back. 

For more information, visit CCaaS