Digital Transformation and Business Comms: Make 2019 The Year You Get Up To Date

Digital technology has changed to world dramatically.

Almost every area of life – from grocery shopping to finding love – has been revolutionised by technological advances. And the business world – specifically business communications – is no exception. New technologies enable businesses to significantly improve internal and external communication processes – resulting in higher productivity, happier staff and, ultimately, increased profits.

Short-term change can seem overwhelming. And the prospect of disrupting established systems and processes is daunting. Long term, however, the gains brought about by embracing new, high-quality technologies massively outweigh any short-term disruption.

In this article, we look at what Digital Transformation is, how businesses can embrace it and examine some of the latest business comms innovations available to businesses.

 Embrace Technological Change

What Is Digital Transformation?

Digital Transformation (DX) refers to the trend, starting in around the late 1950s, for businesses to choose new, digital solutions to tackle old problems. For example, with the exception of Japan, the fax machine has largely been replaced by email, printed documents have been replaced by digital files and traditional PSTN telephony is being replaced by VoIP.

Confusingly, when people talk about Digital Transformation, they often use two very similar words with quite distinct meanings. These are:

  • Digitisation – Or the conversion of analogue information into digital form. For example, if you convert a vinyl recording into an MP3, you are digitising it.
  • Digitalisation ­­– Or the use of digital technologies to change organisational structures and systems. For example, if you implement a paperless office, you are engaged in digitalisation

Digital Transformation, then, refers to the overarching societal effect of digitalisation. For businesses, Digital Transformation is fantastic. In fact, start-ups can increase revenue by up to 34 percent by implementing digital-first strategies, and traditional enterprises can expect to see a 23 percent revenue increase.


Embrace Change

The only reason any new technology is created is as an attempt to make people’s lives easier. Whether or not this is true depends on how good the technology is. Luckily, the tech marketplace is incredibly competitive, which has led to a proliferation of high-quality products and services. In other words, it’s a buyer’s market.

This, combined with the fact we’re more technologically advanced than ever before, means now is a great time to fully immerse your business in the technological transformation. However, embracing change is not as easy as it sounds. In fact, research suggests that around 70 percent of change and transformation projects fail.

Luckily, there are several effective strategies you can follow to help ensure change is successful.

  • Explain and Explain Again

One of the biggest challenges facing your change project is getting employees on board. As such, you need to tell them how the change will benefit them. Start by assuming employees have zero knowledge of the technology you’re looking to introduce before giving them a comprehensive explanation of exactly what it is and what it does.

  • Alleviate Fear

Change can often lead to fear. In the case of Digital Transformation, employees may be fearful that they won’t understand or be able to use the new technology. Alleviate these concerns by showing them case studies of previous change projects or of similar projects undertaken by other businesses to illustrate that change is possible and that they can do it.

  • Encourage Participation

Nothing beats hands-one experience and active participation when it comes to getting people well acquainted with new technology. Most good vendors will offer demonstrations and seminars to introduce staff to their products. By getting staff acquainted with a new technology before implementing it, you help to ensure a smooth transition.

  • Keep Staff Up-To-Date

Any project is subject to change. So it’s important that you are as transparent as possible about your change project, informing staff of any updates as and when they happen. Doing this will help you reduce confusion and improve employee backing.

  • Lead By Example and Support New Processes

The technology you want to introduce will replace or augment existing processes. Make sure you encourage employees to adopt these changes by embracing them yourself. If you continue using outdated technology, your staff are likely to do so as well. Leading by example will make employees more likely to get behind the way of working you want to introduce.


Unified Communications

Employees working with unified communications

One area that has seen dramatic technological advancement in recent years is business communication. Today, technologies exist that allow employees to instantly chat and share files with each other, work remotely, make conference calls, utilise VoIP, follow the same processes across multiple locations and make use of the full gamut of traditional communications applications – email, call centre functions (call forwarding, queuing, voicemail, IVR, etc.), social media comms, collaboration tools and more.

Unifying communications makes a lot of sense from a business perspective. Previously, businesses needed to rely on a handful of independent technologies to benefit from the new communication innovations in that the digital revolution ushered in. A unified communications solution bundles these services together making it much easier for employees to switch between them, save time and improve information flow both within and outside of your business. In short, by giving employees one point of access to every communication application they use, your business will save time, money and resources – as well as experience improved productivity and, ultimately, increased revenue.

At Elite Group, we specialise in supplying industry-leading unified communications solutions. Working with you to identify your specific needs, we will create a cost-effective unified communications solution that does everything you need it to do. Our experienced team offer hands-on training to help you and your employees understand exactly how your solution works, and our award-winning support team will provide on-going assistance to ensure that you continue to get the most out of your solution.

We work with the industry’s leading communications suppliers, meaning we can provide the very latest solutions from a variety of vendors. As such, whether you’re looking to foster collaboration, introduce remote working, improve call handling or synchronise geographically disparate offices, we will be able to create a solution that works.

Elite Group is the leading unified communications provider. We work with businesses looking to improve workplace collaboration by equipping them with industry-leading tools and solutions.