Alex Cliffe

Alex Cliffe

Alex Cliffe, Director

Alex is the commercial director for Elite Group, dedicated to the company's M&A strategy and taking care of the details behind the deals. She also has an important role in delivering Elite’s legal, commercial and HR functions.

With 18 years’ experience in the telecoms industry, Alex was originally responsible for building and leading the customer support, finance and administration departments of Elite. She was instrumental in setting up and leading a new industry body, the Advisory Industry Group of Inbound Resellers, to ensure that resellers’ objectives are heard by government and regulators.

Having been with us since the age of 19 and starting as an office administrator, Alex is the perfect example of Elite’s philosophy of promoting and developing from within. Alex now plays a key role in the buying and integrating of companies during strategic acquisitions, having integrated eleven businesses successfully into the Elite model within the last eight years.

Alex ‘lives and breathes Elite,’ says her main business qualification is ‘experience’, her philosophy is simple but apt when taking into account Elite’s dedication to its staff & customers; take care of your employees and your employees will take care of your customers.